Niagara University Launches ‘Powerful’ New Branding Campaign

September 27, 2016  |  by Michael Freedman

  • Joining Monte the Eagle and the Rev. James J. Maher, C.M., president of Niagara University, during the launch of 'The Power of Niagara' campaign are theatre students, from left, Dylan Zalikowski, Heather Casseri, Rachael Buchanan, Anika Pace and Shelby Ehrenreich.

    Joining Monte the Eagle and the Rev. James J. Maher, C.M., president of Niagara University, during the launch of 'The Power of Niagara' campaign are theatre students, from left, Dylan Zalikowski, Heather Casseri, Rachael Buchanan, Anika Pace and Shelby Ehrenreich.

  • A 150-foot mesh banner was installed on the fencing that surrounds the tennis courts at Niagara University.

    A 150-foot mesh banner was installed on the fencing that surrounds the tennis courts at Niagara University.

  • Niagara University theatre students presented the five chapters of the new branding platform during a special meeting in the Castellani Art Museum.

    Niagara University theatre students presented the five chapters of the new branding platform during a special meeting in the Castellani Art Museum.

  • A fleet of retractable banners was created to highlight the new branding platform.

    A fleet of retractable banners was created to highlight the new branding platform.

  • Ed Hutton, associate professor of finance, is pictured with a new retractable banner that bears a photo of him addressing students in the classroom.

    Ed Hutton, associate professor of finance, is pictured with a new retractable banner that bears a photo of him addressing students in the classroom.

  • New pole banners line the streets on Monteagle Ridge.

    New pole banners line the streets on Monteagle Ridge.

A powerful new brand message has been unveiled by Niagara University. The Lewiston-based institution has begun using the tagline, “The Power of Niagara University,” to crystallize the immense potential that it offers to students, alumni and members of the community. The new messaging was developed through a collaborative, yearlong brand initiative,... Read on →

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