Category / Marketing

Pictured are several individuals involved with the development of Niagara University's food and consumer packaged goods marketing concentration, from left: Drew Cerza, Dr. Paul Richardson, Robert Denning, Robert Castellani, John Zimmerman, Jamie McKeon, Bob Ferretti, William Chiodo, and Cathleen Anderson.

Industry Leaders Unite to Establish Food Marketing Program at Niagara University

October 19, 2016  |  by Michael Freedman

In what would appear to be an unlikely alliance, John Persons and Michael Keating are seated at a boardroom table inside Niagara University’s Bisgrove Hall, strategizing toward a common goal. Persons, president and COO of Tops Friendly Markets, and Keating, senior VP for operations of Wegmans Food Markets, are joined... Read on →

Speakers at this year's 'Rally in Gally' included, from left, Dr. Lisa Williams, Dr. Tenpao Lee, Scott Bieler, president and CEO of West Herr Automotive Group, Joe Winter, and Dr. Derek Wesley.

College of Business Administration Holds 2nd Annual ‘Rally in Gally’

October 11, 2016

The College of Business Administration’s second annual “Rally in Gally” took place Wednesday, Sept. 28. Approximately 350 business students, distinguished guests, advisory board members and faculty came together to celebrate their connections to one another and their Vincentian mission and heritage. Headlining the event as the keynote speaker was... Read on →

Centered by Niagara University's president, the Rev. James J. Maher, C.M., are 2016 Vincentian Heritage Convocation honorees Sister Mary Johnice Rzadkiewicz, C.S.S.F., Gary P. Hall, the Rev. John E. Rybolt, C.M., Peggy Choong, Ph.D., and Michael J. Skowronski.

Five Honored During Niagara University’s 2016 Vincentian Heritage Convocation

September 30, 2016  |  by Michael Freedman

Five individuals were honored during Niagara University’s annual Vincentian Heritage Convocation, held Sept. 29, 2016. The event, which takes place during the university’s celebration of Vincentian Heritage Week, recognizes the extraordinary contributions of university employees, alumni and community leaders. Peggy Choong, Ph.D., was presented with Niagara’s Ozanam Medal, which is awarded... Read on →

Pictured are accounting department faculty and student honorees.

Business Seniors Celebrated at 41st Annual Ockerman Award Presentation

September 28, 2016  |  by Melissa Heidt

The Niagara Falls Country Club was the beautiful setting for the College of Business Administration’s  41st annual Everett W. Ockerman Lecture and Award Presentation on Saturday, Sept. 24. Business faculty, staff and parents celebrated the success of seniors who have achieved a 3.5 overall GPA and are planning to graduate... Read on →

Joining Monte the Eagle and the Rev. James J. Maher, C.M., president of Niagara University, during the launch of 'The Power of Niagara' campaign are theatre students, from left, Dylan Zalikowski, Heather Casseri, Rachael Buchanan, Anika Pace and Shelby Ehrenreich.

Niagara University Launches ‘Powerful’ New Branding Campaign

September 27, 2016  |  by Michael Freedman

A powerful new brand message has been unveiled by Niagara University. The Lewiston-based institution has begun using the tagline, “The Power of Niagara University,” to crystallize the immense potential that it offers to students, alumni and members of the community. The new messaging was developed through a collaborative, yearlong brand initiative,... Read on →


Niagara University Hosts Networking Event for Future Accountants & Finance Pros

September 14, 2016  |  by Michael Freedman

A couple hundred aspiring accountants and finance professionals took advantage of Tuesday afternoon’s opportunity to network with representatives from local accounting firms, banks, insurance companies and government agencies. Niagara University’s annual Meet the Accounting and Finance Professionals Night was held in the Castellani Art Museum. The event is co-sponsored by... Read on →

Micthell Alegre

Mitchell Alegre to Chair WNY Student Leadership and Engagement Consortium

July 18, 2016  |  by Michael Freedman

Mitchell Alegre, instructor of management and leadership in Niagara University’s College of Business Administration, has been named chair of the Western New York Student Leadership and Engagement Consortium. The consortium is part of WNY College Connection, a collaborative entity among 21 regional colleges and universities. The WNY Student Leadership and Engagement... Read on →


Educators, Humanitarians, Alumni Celebrated During Niagara University Commencement

May 16, 2016  |  by Michael Freedman

Niagara University graduated 971 new alumni during a trio of commencement exercises held May 12-14, 2016. The celebration got underway Thursday, May 12, with the awarding of advanced degrees to 273 students, including 11 who received doctoral degrees in leadership and policy. Attendees heard remarks from Chantal Kreviazuk, one of... Read on →

Members of the Niagara University Marketing Association celebrate receiving the award for Outstanding Chapter Plan at an American Marketing Association conference in New Orleans.

NUMA Wins Award at American Marketing Association Conference

May 4, 2016  |  by Melissa Heidt

Members of the Niagara University Marketing Association attended the 38th annual American Marketing Association (AMA) International Collegiate Conference in New Orleans, La., March 17-19. The NU students joined nearly 1,500 students from more than 200 universities at the conference, along with an additional 240 faculty, sponsors, staff, and speakers. The... Read on →

Ashley Jarkowski explains her study on the therapeutic effect of berry extracts on individuals suffering from oral cancer during Niagara University's Undergraduate Research Conference on April 29.

Undergraduate Research Conference Highlights Work of Niagara University Students

May 2, 2016  |  by Michael Freedman

Korinne Thorne investigated the use of curcumin-mediated photodynamic therapy in the treatment of cervical cancer. Shannon Chowaniec examined the impact of paid and unpaid YouTube brand endorsements on consumer purchase intentions. And Freddie Liederbach developed a mobile app that employs usage data from a bike-sharing system in New York City to... Read on →

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