Category / Marketing

leven outstanding students were inducted into the Niagara University President’s Society.

Eleven Students Inducted into President’s Society at NU

March 22, 2017  |  by Michael Freedman

Eleven outstanding students were inducted into the Niagara University President’s Society during a ceremony held Sunday, March 19, 2017, in the Statler Dining Room of St. Vincent’s Hall. Congratulations to the following students: Christine Burke (English and Philosophy) Anna Eckhardt (Nursing) Emma Fermier (Supply Chain Management) Claire Hull (English) Nadine... Read on →

Power of Niagara logo

Powerful TV Spots Net Niagara University National Award

March 16, 2017  |  by Michael Freedman

Earlier this month, it was an accolade for Niagara University’s undergraduate viewbook. Today, the spotlight has turned to NU’s television advertising campaign. Niagara’s TV spots won silver recognition in the TV Series category of the Higher Education Marketing Report’s 32nd Annual Educational Advertising Awards, which is touted as the largest... Read on →

Niagara University's team - comprised of Olivia Welch, Andrew Wilson and Otis Brown - took second place at the American Marketing Association Rochester Collegiate Relations Fourth Annual Collegiate Conference.

NU Team Fares Well in Student Marketing Campaign Competition

March 8, 2017  |  by Melissa Heidt

Niagara University was well represented at the American Marketing Association Rochester Collegiate Relations fourth annual collegiate conference on Feb. 24. This conference provides a forum for marketing students to engage with a wide range of experienced professionals. It is supported and sponsored by funding from Niagara University, Rochester Institute... Read on →

Viewbook Cover

Niagara University Student Viewbook Earns National Award

March 1, 2017  |  by Michael Freedman

The power of Niagara University’s undergraduate viewbook was apparent to a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals. NU’s undergraduate student recruitment publication – the centerpiece of its “Power of Niagara University” branding campaign, launched last fall – received a gold medal in the... Read on →

Niagara University senior Rachael Ruszkowski recently published a novel that draws from her experiences coping with the death of a loved one and the bond with her sisters.

Niagara University Senior Authors Novel Based on Personal Experiences

February 27, 2017  |  by Michael Freedman

Rachael Ruszkowski will graduate from Niagara University in May with degrees in marketing and communication studies – and a published novel. The Grand Island native authored Roses from Angels, a young adult fiction novel that she describes as “a paranormal/supernatural love story.” The novel is about coping with death, both... Read on →

Gina Lehe, senior director of communications and brand management for the College Football Playoff, Allen Greene, director of athletics at the University at Buffalo, and Jeremy Darlow, director of brand marketing for football and baseball at Adidas, will present keynote addresses during Niagara University’s Sport, Recreation & Tourism Summit on Feb. 25.

Adidas, College Football Playoff Execs Headline Niagara University Summit

February 5, 2017  |  by Michael Freedman

When Jeremy Darlow was in college, he set a goal to be the head of brand marketing for football at Adidas or Nike. It was a lofty ambition, for sure, but one that he has since realized, as he’s now the director of brand marketing for Adidas. Less than a... Read on →

SACM Leaders Celebrate Semester’s End with NU’s Saudi Student Association

December 9, 2016  |  by Michael Freedman

The Saudi Student Association at Niagara University held a daylong event Dec. 2 to celebrate the graduation of 21 students. Dr. Abdulghani Alharbi, assistant cultural attaché of the Saudi Arabian Cultural Mission, offered the afternoon’s keynote address and then was joined by the Rev. James J. Maher, C.M., president of... Read on →

Present at today's unveiling of the Niagara University Food Marketing Center of Excellence were, from left, John Persons, William J. Chiodo, William J. Chiodo, Jamie McKeon, the Rev. James J. Maher, C.M., Dr. Peggy Choong, Drew Cerza, Shannon Chowaniec, Dr. Paul Richardson and Robert Denning.

Niagara University Partners with Industry Leaders to Establish Food Marketing Center of Excellence

December 1, 2016  |  by Michael Freedman

Niagara University, with guidance from regional food industry leaders, has established a Food Marketing Center of Excellence within the university’s College of Business Administration. The center will work with these industry leaders to create, build and inspire transformative programs and partnerships within the Western New York community. In addition, the... Read on →

Representatives from Niagara University and the Hunan University of Commerce (China) celebrate the signing of an 'agreement to cooperate' during a ceremony held in NU's Bisgrove Hall on Nov. 15.

Niagara University Formalizes Partnership with China’s Hunan University of Commerce

November 28, 2016  |  by Michael Freedman

Niagara University entered into a formal partnership with the Hunan University of Commerce, a provincial institution located in the historically and culturally renowned city of Changsha, China, on Nov. 15, 2016. The “agreement to cooperate” demonstrates a mutual desire to work together on undergraduate and graduate educational exchange programs, as... Read on →

Pictured are several individuals involved with the development of Niagara University's food and consumer packaged goods marketing concentration, from left: Drew Cerza, Dr. Paul Richardson, Robert Denning, Robert Castellani, John Zimmerman, Jamie McKeon, Bob Ferretti, William Chiodo, and Cathleen Anderson.

Industry Leaders Unite to Establish Food Marketing Program at Niagara University

October 19, 2016  |  by Michael Freedman

In what would appear to be an unlikely alliance, John Persons and Michael Keating are seated at a boardroom table inside Niagara University’s Bisgrove Hall, strategizing toward a common goal. Persons, president and COO of Tops Friendly Markets, and Keating, senior VP for operations of Wegmans Food Markets, are joined... Read on →

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