College of Business Administration Has Active Summer

October 1, 2012  |  by Brent Feuz

  • Dr. Kristine Principe and NU student Kim Vona, '14, submitted a paper to Niagara's CCTL Conference, to be held in January 2013.

  • Dr. Peggy Choong with Students in China, Summer 2012

  • Patricia Nowak Orzetti, John T. Overbeck and Kathleen Gormley were honored with the 2012 Spirit of Niagara University Theatre Award. Missing from the photo is fellow honoree Barbara Neubert Pascua.

The College of Business Administration has had a very productive summer and anticipates an equally productive fall.

Several professors traveled abroad this summer including Dr. Peggy Choong, associate dean and professor of marketing. In May, Dr. Choong and a group of MBA students traveled to China and Singapore. Students met with key corporate executives and were able to learn about the problems, challenges and strategies of doing business in Asia. One of the highlights of the mission was the meeting with DFS Group Limited, headed by Ed Brennan, chairman of the organization and a 1978 Niagara University graduate. The second trip was to London where undergraduate business students, under the guidance of Dr. Choong, spent seven weeks studying business practices and investigating areas of economics, the European Union, culture, consumer behavior, marketing, retailing and theatre.

Faculty members were also very busy this summer working on research. Dr. Kristine Principe and NU marketing student Kim Vona, ’14, wrote a paper titled Perception versus Performance: Evaluating the Effectiveness of Personal Response Devices (PRDs) (Clickers) in a Principles of Microeconomics Course.  The paper has been submitted to Niagara’s CCTL Conference to be held in January 2013. An NU student research support grant provided funding for the project.

In addition, Bohdan Pikas, professor of marketing, also has been working with students to help publish papers. After two years of hard work, Pikas, Rebecca Scheid, ’11,  and Professor Anastasia Pikas published Assessing the Qualities of Athlete Endorsers: A Study of Consumer Preferences for the 3 Qualities of Sports Endorsers, Attractiveness, Trustworthiness, Expertise in the Journal of Marketing Development and Competitiveness (Vol. 6 Num. 3).

Dr. Hoontaek Seo, assistant professor of finance, and Dr. Daniel Tompkins, professor of finance, published a paper over the summer titled Product Market Competition and Firms’ Credit Ratings in the International Research Journal of Applied Finance (2012).

James Ingham, assistant professor of accounting, and Professor Bohdan Pikas submitted two case studies to conferences and both were accepted for presentation. Saving Face or Doing Right? An Ethical Decision Case in a Multicultural Business was accepted for presentation at the NU, DePaul and St. John’s ethics conference in October, and The Application if a Polycentric Business Strategy Causes Unintended Consequences: a Case Study was  accepted for presentation at the International Academy of Business and Public Administration Disciplines in January 2013.

Christopher Aquino, assistant professor of accounting, attended and presented at the Lilly Conference in May and the AAA-CTLA conference in August.  Both are very well attended conferences and significant in their respective areas of interest.  Lilly is a prestigious education conference in Bethesda, Md., where Aquino presented a paper titled Creating a Faculty Learning Community (FLC) in the Scholarship of Teaching and Learning (SoTL). Aquino also presented QuickBooks Case for Use in an Introductory Financial Accounting Course in Washington, D.C. at the American Accounting Society’s (AAA), Conference on Teaching and Learning (CTLA).  The AAA is the largest accounting body in the world.

John Overbeck, faculty fellow and professor of marketing, received one of four Spirit of Niagara University Theatre awards. This award is given to NU alumni who have been generous to the theatre with their time and contributions. A major contributor to NU’s recent theatre renovation, Overbeck has been a member of the Friends of Niagara University Theatre board for several years. Thanks to his generosity, a number of improvements have been added backstage at the Leary Theatre this spring, and benches have been added outside the Elizabeth Ann Clune Center for Theatre.