The Cultural Alliance of Niagara (CAN), the arts and culture advocacy coalition serving Niagara County will hold a Social Media Camp for its member organizations on Monday, Jan. 7, 2013. The two-hour workshop, hosted by the Castellani Art Museum, will take place in St. Vincent’s Hall on the campus of Niagara University. The training will be led by Jason Mollica, owner of JRM Comm, a public relations/social media marketing firm that specializes in assisting clients in maximizing their online presence. Mollica was previously a member of Niagara University’s public relations team.
The workshop will cover the basics of social media including popular platforms like Facebook, Twitter and YouTube, as well as newer platforms, such as Pinterest and Instagram. Participants include public relations, marketing, development and community relations professionals, as well as the leaders of CAN member organizations.
The Cultural Alliance of Niagara was formed in the early 1980s as a partnership between the arts, cultural, and heritage organizations of Niagara County in a combined effort to strengthen awareness of Niagara’s destinations and to secure funding and support. The concept of cultural tourism was taking shape in the region, and Niagara County’s arts, cultural and heritage organizations were early supporters of this important economic development strategy.
CAN members include the Aquarium of Niagara, Artpark, Carnegie Art Center, Carrousel Museum, Castellani Art Museum of Niagara University, Kenan Center, Lewiston Council on the Arts, McClew Interpretative Center at Murphy Orchards, Niagara Arts and Cultural Center (NACC), Niagara County Historical Association, North Tonawanda History Museum, Old Fort Niagara, Power Vista Visitor Center, and the Historic Riviera Theater.