Film Screenings, PSA Video Competition Highlight Media Awareness Week

March 14, 2013  |  by Michael Freedman


'Adama' is a documentary about the life of Adama Bah, a Muslim who was incorrectly identified as a “potential” suicide bomber and an “imminent threat to the security of the United States” in 2005. NU's communication studies department will screen the production on March 19.

Niagara University’s communication studies department will present a public service announcement student video competition and two documentary film screenings as part of its annual Media Awareness Week.

High school and college students are invited to submit entries to the 2013 Media Awareness Student Video PSA Competition. Entrants are asked to produce a 30- or 60-second public service announcement promoting “media literacy” in its broadest sense. Potential topics include, but are not limited to, stereotyping in the media, the centralization of media ownership, violence in media, children and the media, media and politics, and consumerism/advertising/materialism.

Productions will be judged on creativity, originality of idea, technical quality and effectiveness of the intended message. There will be monetary prizes for winners ($100) and honorable mention ($50) in both the high school and college divisions.

For more competition guidelines, please click here.

The first documentary screening, Walls of Sound: A Look Inside the House of Records, will be held Monday, March 18, at 6 p.m. in Dunleavy 127. The film explores the changing nature of the music industry by looking at a small independent record store that has been an institution in Eugene, Ore., since 1972.  The director of the film, Dr. David Gracon, will be present for discussion.

The second screening, Adama, will be held Tuesday, March 19, at 6 p.m. in Dunleavy 127. The film chronicles the arrest and detention of a 16-year-old girl from New York City on charges of training to be a suicide bomber and the profiling of Muslim Americans by police and government agencies in the wake of 9/11. The director of the film, David Felix Sutcliffe, and the subject of the documentary, Adama Bah, will be present for discussion.

All are invited to attend the documentary screenings.

Media Awareness Week is sponsored by Lambda Pi Eta, the communication honor society of Niagara University, and NU’s communication studies department. It was created to foster awareness and understanding of the mass media. By learning how the media operate in terms of disseminating information, individuals can begin to interpret media-created messages and form their own educated opinions about the world.

For more information, please contact Brian Murphy, Ph.D., chair of the communication studies department, at ude.aragainnull@mmb.