NUMA Increases Profile Through Conference and Fundraiser

April 1, 2014  |  by Lauren Agnello


NUMA members are shown with their advisor, Dr. Paul Richardson, at the American Marketing Association Rochester Professional Chapter Collegiate Conference.

It’s been a busy semester for Niagara University Marketing Association (NUMA) students. Among various projects, 15 NUMA members attended the American Marketing Association Rochester Professional Chapter Collegiate Conference held at St. John Fisher College in February.

Co-sponsored by Niagara University, the conference geared its presentations toward issues facing marketing students today, such as “Starting your own Marketing Career,” “Opportunities in Marketing,” “Navigating the New World of Business,” and “Creating Opportunity and Value with your Career.”

The speakers at the sessions were all professionals in the field and held a variety of positions, allowing students to gain insight into various marketing opportunities. Students learned valuable lessons on what employers are looking for, standing out in a crowd of applicants, how to kick-start their marketing career, and different methods to add value to their career.

NUMA member Stephanie Cilip stated, “It was a wonderful opportunity that allowed NUMA members to learn more about the business world that we are getting into. More importantly, it gave us the opportunity to network with professionals in the industry and was also a chance to build vital connections. In the end, it does not matter who you know, but who knows you.”

Spearheaded by Jon Anderson, Michaela Kowalick and Peter Genovese, NUMA members have also been busy with the Hilarity for Charity University (HFC U), a branch of the fundraiser Hilarity for Charity (HFC) established by actor Seth Rogen to support those affected by Alzheimer’s, raise awareness and donate to research. Along with supporting the cause, the school that raises the most money will receive a special screening of Seth Rogan’s new movie, Neighbors, before it is released to theaters. This nationwide fundraising competition includes more than 35 schools that have already raised over $45,000, with a few weeks still to go.

NUMA feels that this is an important cause to support, as everyone is connected to someone who has been affected by Alzheimer’s. Anderson notes, “Precious moments are slowly lost once Alzheimer’s has taken hold. NUMA believes that these moments are important and should always be remembered. We feel that even in hard times, everyone needs an outlet to forget about their struggles, if only for a short time.” Hilarity for Charity reflects Niagara University’s mission and Vincentian values, and NUMA encourages others to join the fight against Alzheimer’s disease.

The Niagara University Marketing Association would like to invite you to donate to this cause by clicking here. The collegiate fundraiser runs until April 10, though donations to HFC are accepted at any time through the main HFC homepage as well.

As Anderson states, “Every penny counts toward helping those affected by Alzheimer’s. So spread the word to family, friends and co-workers!”