The Niagara University Marketing Association (NUMA) held a mantra contest for the College of Business Administration this fall, accepting submissions from all business students. The idea for a mantra contest was brought to life after the dean of the College of Business Administration, Dr. Shawn Daly, presented the idea to NUMA.
A mantra, as opposed to a mission statement, is a single short phrase that defines the goals and vision of an organization. A mantra is a way to remind everyone within an organization of who they are, what they want, and what they stand for. All submissions were reviewed by NUMA members and the top five mantras were chosen. The top five choices were then presented to the College of Business faculty, and the faculty members then voted on the winner and two runners-up.
The winning mantra “Embracing Our Past, Investing in Our Future,” was written by senior Michael Cunningham. Cunningham, a member of the Niagara men’s soccer team, received a $300 Visa card prize for the new mantra. The runners-up – Scott Martin with his mantra “Bringing Young Minds to Professional Places,” and Rudy Cecere with “The Starting Line for Success” – each received a $150 Visa card.
The new mantra, “Embracing Our Past, Investing in Our Future,” will help bring together current students and faculty of the College of Business, as well as draw in prospective high school students. This mantra is consistent with the current mission of the College of Business that “wealth generation emanates from business, and we seek to prepare students for productive roles in business…” The College of Business wants to emphasize that people from all backgrounds have something valuable to offer to the business world, and that an education at Niagara can foster professional growth and future success.
NUMA would like to thank Dr. Shawn Daly, Professor Bohdan Pikas, Dr. Paul Richardson and the entire College of Business Administration for their part in choosing the mantra and allowing our club to sponsor such an important contest.