Several administrators in Niagara University’s Office of Admissions have been promoted to new roles within the office.
Michael Freedman, formerly associate vice president for marketing and first-year enrollment, has been promoted to the position of vice president of undergraduate enrollment management and marketing
Freedman originally joined the university in 2010 as associate director of public relations and manager of online content. In 2019, he was named associate vice president for marketing and first-year enrollment in the Office of Admissions, where he has played a key part in the management of the admissions team and built the university’s prospect management system utilizing Slate. In his new role, Freedman will lead the university’s undergraduate admissions and financial aid teams, as well as the university’s recruitment marketing.
Cassandra Kubiak, formerly content marketing specialist, has been promoted to director of enrollment marketing, responsible for the university’s branding, marketing, and advertising, as well as institutional collateral materials. She has been a member of the admissions office since 2020, previously tasked with planning and executing content strategy and conceiving strategies and tactics that tied web, mobile, email, search, social, and traditional marketing channels together to provide solutions based on student data.
Additionally, Mark Ciemcioch was promoted from assistant to associate director of enrollment marketing. He will continue to supervise email marketing campaigns and assist in the creation of academic collaterals, letter writing, promotions, and directing short- and long-form video content.