Business can be challenging, and knowing the difference between marketing, advertising, and sales can increase your organization’s profitability. Our panel of experts will share tips and techniques to grow your new or established business during a discussion on Wednesday, Sept. 15, at 5:30 p.m. at TReC, 616 Niagara St., Niagara Falls, N.Y. The presentation, hosted by TReC, Niagara University, and the Niagara Global Tourism Institute, is free and open to the public. Health and safety protocols will be in place for this in-person event.

Moderated by Dale Martin, an entrepreneur, educator, business consultant, and radio and TV host, the panel features Allanna Kelly-Beaton, entrepreneur and co-owner of Kelton Enterprises, LLC.; Drew Cerza, founder of the National Buffalo Wing Festival; Matt Lasher, marketing director for West Herr Automotive Group; and David Carroll, regional corporate director of sales for the Merani Hotel Group.

To register, visit