Marketing

Dr. Shawn Daly leads a training session with farmers and agriculture extension officers in Zimbabwe.

Dr. Shawn Daly Completes Fulbright Specialist Assignment in Zimbabwe

Dr. Shawn Daly, professor of marketing and international business at Niagara University, spent five weeks this summer on assignment in Zimbabwe as a Fulbright Specialist, working alongside faculty at Marondera University of Agricultural Sciences and Technology to accelerate the institution’s Education 5.0 mandate—a Zimbabwean national initiative that blends teaching, research, community service, innovation, and industrialization.
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Shawn Daly presents at a conference

Dr. Shawn Daly Is Featured Presenter at International Conference on AI

Dr. Shawn Daly, professor of marketing, was the guest of honor at the Higher Education 4.0 International Conference at De Paul College in Mysore, India, May 15-16, 2025. “Revolutionizing the Pathway to Career through Digitalization” brought together academicians, researchers, policymakers, industry experts, and education leaders to discuss the way digitalization, AI-driven learning, and industry-aligned education are reshaping academic institutions.
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students from the Holzschuh College of Business Administration attended the 2025 National Grocer's Association Show

Niagara University Business Students Attend National Grocer’s Association Conference

Nine students from Niagara University’s Holzschuh College of Business Administration learned more about the independent grocery industry and networked with retailers, wholesalers, executives, manufacturers, and service providers at the 2025 National Grocer’s Association Show in Las Vegas, Nevada, Feb. 23-25, 2025.
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Niagara University students learned more about West Herr’s operations

Niagara University Business Students Learn About Automotive Industry During Visit to West Herr Subaru

The Niagara University Holzschuh College of Business Administration again offered its students an experiential learning opportunity that enabled them to connect their academic knowledge with practical applications, enhancing their understanding of real-world business challenges and opportunities.
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